MTA (Metropolitan Transportation Authority)

The MTA asked us to create an updated, streamlined image for the ubiquitous MetroCard, used by millions of New York mass transit passengers every year. The image had to be easily recognized, current, have longevity and reflect the new level of service being offered. The MetroCard has not only become one of the most easily-recognized images in New York, but it has become in itself an icon. It has earned its place as one of the city's lasting images of life in the Big Apple.